THE UK’S MOST TRUSTED BRAND AMBASSADOR AGENCY

Frequently Asked Questions When Hiring an Event Crew

• What is promotional staff?

  Promotional staff are customer-facing people who represent a brand in person, at events, in retail spaces and out in public. They hand out samples, demonstrate products, engage the public and build awareness for a campaign. The good ones are chosen to fit the brand and briefed on it before the day.

• What do brand ambassadors do?

  Brand ambassadors are the face of a brand during a campaign. They talk to the public, explain and demonstrate products, and represent the brand’s values in every interaction. The role is as much about attitude and presentation as the activity itself.

• What is the difference between promotional staff and brand ambassadors?

  The terms overlap and are often used for the same work. Promotional staff usually describes people running a specific promotion or activity, while brand ambassadors emphasises representing the brand and its values. In practice, suitability for your campaign matters more than the label.

• What is experiential staffing?

  Experiential staffing means providing people to deliver brand experiences, the immersive activations and live interactions designed to make an audience feel something about a brand. It needs staff who can hold a genuine interaction, not simply stand by a display.

• What does an event manager do?

  An event manager leads the staffing team on site and owns delivery on the day. They brief the team, manage timings, handle issues as they arise, act as your single point of contact and report back afterwards.

• What do sampling staff do?

  Sampling staff put your product directly into the public’s hands to drive trial, whether food, drink or another consumer product. The job is to reach the right people, start a genuine conversation and leave a good impression of the brand.

• How do I hire promotional staff with Motion?

  Send us your brief with the campaign, dates and the kind of staff you need. We come back quickly with availability and a price, agree the detail, then brief the team before the day. You can start with a short message and we take it from there.

• How much does it cost to hire promotional staff?

  Cost depends on the role, the number of staff, the length of the booking and the location. Tell us what you are planning and we will send clear pricing quickly. We price for people who are vetted, briefed and reliable, because staff who are not usually cost you more than the day rate ever would.

• How far in advance should I book?

  The earlier the better, as it gives us the most choice of the right people and time to brief them properly. That said, we can often help at short notice, so it is always worth asking.

• Where in the UK do you operate?

  We work across the UK, with offices in London, Birmingham, Bristol, Edinburgh and our Gainsborough head office, plus regional coverage elsewhere. Wherever your event is, we can usually put local staff on it.

• How do you choose your staff?

  Every person is met and assessed before they join our books, then matched to your campaign on suitability rather than availability. We keep the pool deliberately limited so we can vouch for everyone we send.

• Can I select the staff for my campaign?

  Yes. We send you a portfolio of suitable staff to choose from and do everything we can to meet your selections. We will also recommend the people we think fit your brand best, and those recommendations carry weight because we have met and assessed everyone we put forward. The final team is one you have helped choose.

• Are your staff employed and compliant?

  Yes. We employ and pay our staff correctly, and we handle holiday pay and pension ourselves. Compliance is fully covered on our side, so it is never something you need to worry about.

• Can you staff events at short notice?

  Often, yes. Because we work from a curated pool rather than a vast database, we know who is available and suitable and can move quickly. Send us the details and we will tell you straight away what we can do.

• What types of events do you staff?

  Conferences, festivals, trade shows, exhibitions, pop-ups, brand activations, product launches, roadshows and more. If it needs customer-facing staff who represent your brand well, we can help.

• What makes Motion different from a larger agency?

  We compete on the quality of our people, not the size of our database. Everyone is met, approved and briefed before they represent you, matched on suitability and employed correctly. Fewer people, a higher standard, and staff we can stand behind.